of the Trade presents opportunities for show organizers and associations
to assist exhibitors in bringing more qualified buyers to their
exhibit and hence the whole trade show. Exhibitors have the option
to learn firsthand best practices to increase sales, attract qualified
prospects, enhance company image and retain customers.
As an exhibitor in an upcoming trade show, you might
be counting on someone else to bring buyers to the convention. After
all, you’ve spent a lot of money on “real estate”
in a prime location; not to mention booth display, travel costs,
and glossy four color handouts. You’ve stocked a complete
line of merchandise in the well lit showcases and the company promotional
giveaways have your logo printed all over them. It might be assumed
that people should be lining up outside the booth to buy what you
have to offer.
If they are not beating the proverbial booth door
down, ask yourself some questions.
|| Do you
know the market and customers that you are targeting?
|| Are you inviting those
customers to your booth?
|| Do they know you have
the merchandise they are looking for?
|| Will they just walk
by your booth on their way to an appointment? Or…
|| Is their next appointment
Tips of The Trade offers
coaching, consulting and training through presentations and experiential
workshops. We emphasize marketing, staff preparation, boothmanship
(booth etiquette), transitioning sales and following up on leads.
Contact us for your free 30 minute consultation.